Schmid’s street style interpreted by IED

Schmid’s street style interpreted by IED

29th June, 9 pm - Ex Borsa Valori, Turin: IED, Turin’s European Institute of Design, will be one of the main guests featuring at the third edition of the Turin Fashion Week with its Run in the city collection. Schmid will be at his side as one of the partners in providing part of the textiles and inspirations.


Run in the City is the name of the final project of the 23 students graduating in the three year course of Fashion Design. The course managed by IED has been supported by Schmid, which offered textiles, guidance and technical support in designing and creating all the outfits.

During the event, which will have the main purpose of enhancing the talent of the young graduating creatives, will be presented the results of the 3-years course: 69 clothings belonging to the man, woman and children Fall/Winter 2018/19 collection. Each piece is a mix of a sporty comfort style and a glam touch, ideal for the city wear.

Schmid is highly motivated in supporting the forthcoming protagonist of the fashion industry, offering materials and sharing its expertise and know how.
On the 29th June, Mr. Paolo Ciccarelli, Schmid’s CEO and UNAC VP, will be presenting and attending the fashion show and will be celebrating with all the students their great first success in the fashion system!

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