![\"Elena](\"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/05\/superciccia_650x350_mini.jpg\")
<\/p>\n<\/p>\n
\u00abI could say that everything began with a small book on Coco Chanel given to me as a gift by my grandfather. I was only 12 years old, but I immediately fell in love with this individual and this business: from that I moment I knew what my path would be\u00bb. With these words Elena Marradi<\/strong> describes her passion for the fashion industry<\/strong>\u00a0and for her work: indeed, although she\u2019s less than 30 years old, she already has significant experience in the field and solid skills under her belt that she has put to Schmid’s service over the last few weeks. In fact, she has been involved with the development of special products for the autumn\/winter 2016-2017 collection<\/strong>since April and beginning July 1 she will be the new head of the company\u2019s style and research department. Our chat with Elena starts from this.<\/p>\n Elena, what is your feeling\u00a0after these first few weeks in Schmid?<\/b><\/p>\n \u00abFirst of all, it\u2019s an honour for me to work with a company with such a history: Schmid is a leader in the converter sector, able to unite a solid tradition with a great inclination for innovation and change\u00bb.<\/p>\n What struck you most about the company? <\/b><\/p>\n \u00abI\u2019m fascinated by the project: there\u2019s so much dynamism around me and a constant attention to the product and service and I believe that by now the company\u2019s clients have understood and appreciate this mindset. The team is also very close-knit: everyone works together to achieve the objectives they\u2019ve set out. I\u2019m happy to have made this choice\u00bb.<\/p>\n Let\u2019s take a little step backwards: can you tell us how your career began? <\/b><\/p>\n \u00abI studied at NABA, Nuova Accademia di Belle Arti, in Milan. I first got my Bachelor\u2019s degree in Fashion and Textile Design and then a Master\u2019s degree in Textile and Material Design. But my relationship with NABA continued even after my studies: I worked at Futurarium, the office that handles the organization of contests, and participated in the creation of fashion events. In this period, I was lucky to collaborate with Orietta Pelizzari, one of the best cool hunters in circulation (and also a consultant to Schmid), becoming her assistant: in this way I gained familiarity with the world of research, especially in the footwear and leather goods sectors, and a spark was set off\u00bb.<\/p>\n But your experience doesn\u2019t end here…<\/b><\/p>\n \u00abNo, indeed. I worked with Ars Sutoria and Ars Arpel Group, for which I dealt both with training and publishing, as a fashion editor, and research and experimentation with new materials. As a consultant, I collaborated with some international brands, including Sarah Flint, a New York brand of luxury shoes, for which I oversaw the development of materials and handled, together with the rest of the team, technical development and the collections follow up\u00bb.<\/p>\n So you have lots of experience. What contribution do you expect to make to Schmid?<\/b><\/p>\n \u00abI\u2019m a very flexible person, who adapts to every situation. I like to study new products and to propose solutions that can help clients in their constant research activity. Although I worked extensively as a consultant, everywhere I go\u00a0I always \u201cplay for the team\u201d and try to build good relations with everyone. I like working in a team and at Schmid this is the rule\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":" \u00abI could say that everything began with a small book on Coco Chanel given to me as a gift by my grandfather. I was only 12 years old, but I immediately fell in love with this individual and this business: from that I moment I knew what my path would be\u00bb. With these words Elena […]<\/p>\n","protected":false},"author":6,"featured_media":6370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[465],"tags":[299],"class_list":["post-7721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-elena-marradi-en"],"acf":[],"yoast_head":"\n