{"id":7725,"date":"2015-06-12T17:35:08","date_gmt":"2015-06-12T15:35:08","guid":{"rendered":"http:\/\/www.schmid.wp\/heres-the-advertising-campaign\/"},"modified":"2022-04-11T16:36:13","modified_gmt":"2022-04-11T14:36:13","slug":"heres-the-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.schmid.it\/en\/heres-the-advertising-campaign\/","title":{"rendered":"Here\u2019s the advertising campaign!"},"content":{"rendered":"

\"Campagna<\/p>\n

Filled with ideas, trends, food for thought and examples. And of course, many new proposals. It\u2019s the Trend Book<\/strong>, Schmid\u2019s main work instrument, the one with which the Milanese company interacts with the style departments of its clients<\/strong>.<\/p>\n

The Trend Book is the keystone of Schmid\u2019s new advertising campaign<\/strong>. As explains Steven Berrevoets<\/strong>, partner and creative director of the communication agency The Van<\/strong>, that conceived the campaign: \u201cthe idea wasn\u2019t to do a campaign on the company but on one of its most telling products: the Trend Book, which summarises Schmid\u2019s skills in research, innovation and customer care<\/strong>. It\u2019s a campaign in constant evolution that will change and be updated according to the company\u2019s new products and the trends of the forthcoming collections.\u201d<\/p>\n

The campaign visual is a collage of elements stemming from the fashion world<\/strong> that underscores Schmid\u2019s capacity of collecting ideas and trends and transferring them to its fabrics. The campaign will be published in Modapelle and other trade magazines<\/strong>, when the company presents the autumn\/winter 2016-2017 Trend Book to its clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

Filled with ideas, trends, food for thought and examples. And of course, many new proposals. It\u2019s the Trend Book, Schmid\u2019s main work instrument, the one with which the Milanese company interacts with the style departments of its clients. The Trend Book is the keystone of Schmid\u2019s new advertising campaign. As explains Steven Berrevoets, partner and […]<\/p>\n","protected":false},"author":6,"featured_media":6377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[465],"tags":[350,320,323,324],"class_list":["post-7725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-campagna-pubblicitaria-en","tag-steven-berrevoets-en","tag-the-van-en","tag-trend-book-en"],"acf":[],"yoast_head":"\nHere\u2019s the advertising campaign! - Schmid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.schmid.it\/en\/heres-the-advertising-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s the advertising campaign! - Schmid\" \/>\n<meta property=\"og:description\" content=\"Filled with ideas, trends, food for thought and examples. And of course, many new proposals. It\u2019s the Trend Book, Schmid\u2019s main work instrument, the one with which the Milanese company interacts with the style departments of its clients. The Trend Book is the keystone of Schmid\u2019s new advertising campaign. 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