{"id":7750,"date":"2015-09-23T16:29:32","date_gmt":"2015-09-23T14:29:32","guid":{"rendered":"http:\/\/www.schmid.wp\/schmid-sits-next-to-estel\/"},"modified":"2022-04-11T16:36:08","modified_gmt":"2022-04-11T14:36:08","slug":"schmid-sits-next-to-estel","status":"publish","type":"post","link":"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/","title":{"rendered":"Schmid sits next to Estel"},"content":{"rendered":"<p><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6460\" src=\"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/650x350_salottino2.jpg\" alt=\"Le poltrone Estel allo stand Lineapelle di Schmid\" width=\"650\" height=\"350\" srcset=\"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/650x350_salottino2.jpg 650w, https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/650x350_salottino2-250x135.jpg 250w, https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/650x350_salottino2-350x188.jpg 350w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/strong><\/p>\n<p>They are called <strong>Embrace<\/strong> and <strong>Polpetta<\/strong>. They are two armchairs designed by <a href=\"http:\/\/www.estel.com\/est\/home.3sp\" target=\"_blank\" rel=\"noopener\">Estel<\/a> and exposed at our stand at Lineapelle. Their particularity? They were upholstered <strong>with fabrics made by Schmid<\/strong>, making them unique products that caught the attention of the public during the whole trade show. Especially<strong> the younger visitors appreciated the initiative<\/strong>, taking numerous pictures and enjoying the fun of sitting in Estel\u2019s creations.<\/p>\n<p><strong>Lorenzo Basoni<\/strong>, who coordinated the project for the Vicenza-based company, tells us their story. \u00abIn the case of the Polpetta armchair, it was a provocation. We <strong>wanted to show that different materials can be combined in a fun way<\/strong>. The colour effects were striking. Embrace is a simpler model, destined to office use. For this model we chose to create<span class=\"Apple-converted-space\">\u00a0 <\/span>compositions with two colours, one for the back and one for the seat\u00bb. Along with the armchairs, colourful pouffes, in various sizes, were on display.<\/p>\n<h2>Style and technical performance: a winning combination<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6461\" src=\"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/650x350_salottino.jpg\" alt=\"Polpetta, la poltrona di Estel rivestita con tessuti Schmid\" width=\"650\" height=\"350\" srcset=\"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/650x350_salottino.jpg 650w, https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/650x350_salottino-250x135.jpg 250w, https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/650x350_salottino-350x188.jpg 350w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Many different fabrics were used to cover the armchairs and pouffes, such as<strong> satin, denim, vintage and boucl\u00e8\u00a0canvas<\/strong>. \u00abWe managed to achieve excellent technical performances with very sophisticated and beautiful fabrics, that were the result of very advanced style studies &#8211; said Estel\u2019s stylist. It was a wonderful challenge, that enabled us to experiment products that we weren\u2019t used to\u00bb.<\/p>\n<p>Schmid\u2019s CEO <strong>Paolo Ciccarelli<\/strong> was also very satisfied with the outcome. \u00abThe experiment is a flat-out success. The positive feedback obtained at Lineapelle confirmed the validity of this project. <strong>We are grateful to Estel for having collaborated with us in such a creative way<\/strong>. Obviously, we hope that this partnership will continue in the future\u00bb.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>They are called Embrace and Polpetta. They are two armchairs designed by Estel and exposed at our stand at Lineapelle. Their particularity? They were upholstered with fabrics made by Schmid, making them unique products that caught the attention of the public during the whole trade show. Especially the younger visitors appreciated the initiative, taking numerous [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[465],"tags":[387,305],"class_list":["post-7750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-estel-en","tag-lineapelle-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Schmid sits next to Estel - Schmid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schmid sits next to Estel - Schmid\" \/>\n<meta property=\"og:description\" content=\"They are called Embrace and Polpetta. They are two armchairs designed by Estel and exposed at our stand at Lineapelle. Their particularity? They were upholstered with fabrics made by Schmid, making them unique products that caught the attention of the public during the whole trade show. Especially the younger visitors appreciated the initiative, taking numerous [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/\" \/>\n<meta property=\"og:site_name\" content=\"Schmid\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-23T14:29:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-11T14:36:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/250x167_poltrone_mini.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"167\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"schmid_admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"schmid_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/\",\"url\":\"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/\",\"name\":\"Schmid sits next to Estel - Schmid\",\"isPartOf\":{\"@id\":\"https:\/\/www.schmid.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/250x167_poltrone_mini.jpg\",\"datePublished\":\"2015-09-23T14:29:32+00:00\",\"dateModified\":\"2022-04-11T14:36:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.schmid.it\/#\/schema\/person\/bd957a60453678d5c8361ecbb8328a5c\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/#primaryimage\",\"url\":\"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/250x167_poltrone_mini.jpg\",\"contentUrl\":\"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/250x167_poltrone_mini.jpg\",\"width\":250,\"height\":167},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.schmid.it\/#website\",\"url\":\"https:\/\/www.schmid.it\/\",\"name\":\"Schmid\",\"description\":\"Fabrics converter company for women\u2019s footwear and bags. Not just a supplier, but a trusted partner that turns your successful products into unique pieces\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.schmid.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.schmid.it\/#\/schema\/person\/bd957a60453678d5c8361ecbb8328a5c\",\"name\":\"schmid_admin\",\"url\":\"https:\/\/www.schmid.it\/en\/author\/schmid_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Schmid sits next to Estel - Schmid","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/","og_locale":"en_US","og_type":"article","og_title":"Schmid sits next to Estel - Schmid","og_description":"They are called Embrace and Polpetta. They are two armchairs designed by Estel and exposed at our stand at Lineapelle. Their particularity? They were upholstered with fabrics made by Schmid, making them unique products that caught the attention of the public during the whole trade show. Especially the younger visitors appreciated the initiative, taking numerous [&hellip;]","og_url":"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/","og_site_name":"Schmid","article_published_time":"2015-09-23T14:29:32+00:00","article_modified_time":"2022-04-11T14:36:08+00:00","og_image":[{"width":250,"height":167,"url":"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/250x167_poltrone_mini.jpg","type":"image\/jpeg"}],"author":"schmid_admin","twitter_misc":{"Written by":"schmid_admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/","url":"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/","name":"Schmid sits next to Estel - Schmid","isPartOf":{"@id":"https:\/\/www.schmid.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/#primaryimage"},"image":{"@id":"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/250x167_poltrone_mini.jpg","datePublished":"2015-09-23T14:29:32+00:00","dateModified":"2022-04-11T14:36:08+00:00","author":{"@id":"https:\/\/www.schmid.it\/#\/schema\/person\/bd957a60453678d5c8361ecbb8328a5c"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.schmid.it\/en\/schmid-sits-next-to-estel\/#primaryimage","url":"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/250x167_poltrone_mini.jpg","contentUrl":"https:\/\/www.schmid.it\/wp-content\/uploads\/2015\/09\/250x167_poltrone_mini.jpg","width":250,"height":167},{"@type":"WebSite","@id":"https:\/\/www.schmid.it\/#website","url":"https:\/\/www.schmid.it\/","name":"Schmid","description":"Fabrics converter company for women\u2019s footwear and bags. Not just a supplier, but a trusted partner that turns your successful products into unique pieces","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.schmid.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.schmid.it\/#\/schema\/person\/bd957a60453678d5c8361ecbb8328a5c","name":"schmid_admin","url":"https:\/\/www.schmid.it\/en\/author\/schmid_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/posts\/7750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/comments?post=7750"}],"version-history":[{"count":1,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/posts\/7750\/revisions"}],"predecessor-version":[{"id":8484,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/posts\/7750\/revisions\/8484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/media\/6462"}],"wp:attachment":[{"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/media?parent=7750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/categories?post=7750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/tags?post=7750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}