{"id":7832,"date":"2016-07-18T16:44:26","date_gmt":"2016-07-18T14:44:26","guid":{"rendered":"http:\/\/www.schmid.wp\/s-s-2016-trends-what-the-market-is-telling-us\/"},"modified":"2022-04-11T16:34:49","modified_gmt":"2022-04-11T14:34:49","slug":"s-s-2016-trends-what-the-market-is-telling-us","status":"publish","type":"post","link":"https:\/\/www.schmid.it\/en\/s-s-2016-trends-what-the-market-is-telling-us\/","title":{"rendered":"S\/S 2016 trends: what the market is telling us"},"content":{"rendered":"

\"Luglio3_mini\"<\/p>\n

How did it end? When you make a prediction, it is always useful, after a while, to check whether it really happened. The Trend Book (in which Schmid unveils fashion themes for its clients) is nothing else than a forecast of style trends made 18 months before they reached the shop shelves.<\/p>\n

Let\u2019s analyse the spring\/summer 2016 Trend Book, presented by Schmid early 2015 and that covered the trends, as the volume indicates, that we have seen in the stores over the past months and on which Schmid\u2019s clients decided to focus about nine months ago, when they started manufacturing their products.<\/p>\n

Eighteen months ago, Schmid selected four themes: Wellness to wear, Archi-Couture, Effortless, Botanical. The outcome was positive. Schmid\u2019s sales results demonstrated a general appreciation of the collections, evidence that the market \u2013 made up of companies of the fashion industry \u2013 identified itself with the trends picked by Schmid and embraced them.<\/p>\n

\"Luglio5_mini\"<\/p>\n

What trends? The most appreciated one was Botanical, a romantic and floral theme which on its own represented about half of the collections.\u00a0 A trend epitomised by the fabric Melul (see picture), a floral print on satin, used by Ivanka Trump in her women\u2019s footwear collection. The other three themes each obtained equal success, further confirmation that they were also in sync with the feeling of\u00a0 Schmid\u2019s corporate clients.<\/p>\n

Schmid\u2019s new Trend Book, covering the trends of fall\/winter 2017-2018<\/a> is currently being revealed to the group\u2019s main clients worldwide. But things do not end there. During the trade shows held in London and New York<\/a> we went a step further. Not only did we unveil the trends but also started effectively presenting the collections.<\/p>\n","protected":false},"excerpt":{"rendered":"

How did it end? When you make a prediction, it is always useful, after a while, to check whether it really happened. The Trend Book (in which Schmid unveils fashion themes for its clients) is nothing else than a forecast of style trends made 18 months before they reached the shop shelves. Let\u2019s analyse the […]<\/p>\n","protected":false},"author":7,"featured_media":6604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[465],"tags":[348,463,326],"class_list":["post-7832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-botanical-en","tag-tendenze-en","tag-trend-book-ss-2016-en"],"acf":[],"yoast_head":"\nS\/S 2016 trends: what the market is telling us - Schmid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.schmid.it\/en\/s-s-2016-trends-what-the-market-is-telling-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\/S 2016 trends: what the market is telling us - Schmid\" \/>\n<meta property=\"og:description\" content=\"How did it end? When you make a prediction, it is always useful, after a while, to check whether it really happened. The Trend Book (in which Schmid unveils fashion themes for its clients) is nothing else than a forecast of style trends made 18 months before they reached the shop shelves. 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