{"id":7860,"date":"2016-12-13T10:39:26","date_gmt":"2016-12-13T09:39:26","guid":{"rendered":"http:\/\/www.schmid.wp\/spring-summer-2018-trend-book-a-quick-preview\/"},"modified":"2022-04-11T16:34:40","modified_gmt":"2022-04-11T14:34:40","slug":"spring-summer-2018-trend-book-a-quick-preview","status":"publish","type":"post","link":"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/","title":{"rendered":"Spring\/summer 2018 Trend Book: a quick preview"},"content":{"rendered":"<p>With clockwork regularity, the highly anticipated appointment with <strong>Schmid\u2019s Trend Book<\/strong>, now an established tradition for our company, has once again arrived. Indeed, for each season, Schmid identifies, analyses and unveils to its clients a selection of the <strong>main fashion trends<\/strong> that will be seen first on the catwalks then in the stores.<\/p>\n<p>\u201cIn the current market situation, you can\u2019t limit yourself to answering clients\u2019 requests,\u201d said Paolo Ciccarelli, the company chairman and CEO. \u201cOne has to be enterprising and creative. You have to proactively collaborate in creating the collection. The <strong>Trend Book<\/strong> is one of the instruments used by Schmid to reach that objective.\u201d<\/p>\n<p style=\"text-align: center;\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6671\" src=\"https:\/\/www.schmid.it\/wp-content\/uploads\/2016\/12\/TB-SS18.jpg\" alt=\"tb-ss18\" width=\"665\" height=\"256\" srcset=\"https:\/\/www.schmid.it\/wp-content\/uploads\/2016\/12\/TB-SS18.jpg 665w, https:\/\/www.schmid.it\/wp-content\/uploads\/2016\/12\/TB-SS18-250x96.jpg 250w, https:\/\/www.schmid.it\/wp-content\/uploads\/2016\/12\/TB-SS18-350x135.jpg 350w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/p>\n<p><strong>The spring\/summer 2018 Trend Book: the trends<\/strong><\/p>\n<p>Schmid\u2019s spring\/summer 2018 Trend Book has identified two trends, <strong>Futuristic<\/strong> and <strong>Naturalia<\/strong>.<\/p>\n<p>The <strong>Futuristic<\/strong> trend is innovative, modern and visionary. It is thoroughly minimalist with an athletic and high tech touch. It is characterized by iridescent colours as well as glassy and rubbery materials.<\/p>\n<p>The <strong>Naturalia<\/strong> trend instead evokes the Earth. It is characterized by surfaces and textures that explicitly recall natural shapes and structures. Subdued and earthy colours prevail, while cotton plays a central part among materials.<\/p>\n<p>&nbsp;<\/p>\n<p><em>If you have not yet been contacted and wish to fix an appointment for a preview of the Trend Book, please write to your usual commercial contact or to Silvio La Cava (<\/em><a href=\"mailto:slacava@schmid.it\" target=\"_blank\" rel=\"noopener\"><em>s.lacava@schmid.it<\/em><\/a><em>) for Italia, Melissa D\u2019Innella (<\/em><a href=\"mailto:m.dinnella@schmid.it\" target=\"_blank\" rel=\"noopener\"><em>m.dinnella@schmid.it<\/em><\/a><em>) for international markets and Federica Donzella (<a href=\"mailto:f.donzella@schmid.it\" target=\"_blank\" rel=\"noopener\">f.donzella@schmid.it<\/a>).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With clockwork regularity, the highly anticipated appointment with Schmid\u2019s Trend Book, now an established tradition for our company, has once again arrived. Indeed, for each season, Schmid identifies, analyses and unveils to its clients a selection of the main fashion trends that will be seen first on the catwalks then in the stores. \u201cIn the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[465],"tags":[378,417,448,463],"class_list":["post-7860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-futuristic-en","tag-naturalia-en","tag-schmid-en","tag-tendenze-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spring\/summer 2018 Trend Book: a quick preview - Schmid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spring\/summer 2018 Trend Book: a quick preview - Schmid\" \/>\n<meta property=\"og:description\" content=\"With clockwork regularity, the highly anticipated appointment with Schmid\u2019s Trend Book, now an established tradition for our company, has once again arrived. Indeed, for each season, Schmid identifies, analyses and unveils to its clients a selection of the main fashion trends that will be seen first on the catwalks then in the stores. \u201cIn the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/\" \/>\n<meta property=\"og:site_name\" content=\"Schmid\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-13T09:39:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-11T14:34:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.schmid.it\/wp-content\/uploads\/2016\/12\/TB-SS182.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"167\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luigi Piscitelli\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luigi Piscitelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/\",\"url\":\"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/\",\"name\":\"Spring\/summer 2018 Trend Book: a quick preview - Schmid\",\"isPartOf\":{\"@id\":\"https:\/\/www.schmid.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.schmid.it\/wp-content\/uploads\/2016\/12\/TB-SS182.jpg\",\"datePublished\":\"2016-12-13T09:39:26+00:00\",\"dateModified\":\"2022-04-11T14:34:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.schmid.it\/#\/schema\/person\/81d4b22c08dcacd3821c4d67b2c19761\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/#primaryimage\",\"url\":\"https:\/\/www.schmid.it\/wp-content\/uploads\/2016\/12\/TB-SS182.jpg\",\"contentUrl\":\"https:\/\/www.schmid.it\/wp-content\/uploads\/2016\/12\/TB-SS182.jpg\",\"width\":250,\"height\":167},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.schmid.it\/#website\",\"url\":\"https:\/\/www.schmid.it\/\",\"name\":\"Schmid\",\"description\":\"Fabrics converter company for women\u2019s footwear and bags. Not just a supplier, but a trusted partner that turns your successful products into unique pieces\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.schmid.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.schmid.it\/#\/schema\/person\/81d4b22c08dcacd3821c4d67b2c19761\",\"name\":\"Luigi Piscitelli\",\"url\":\"https:\/\/www.schmid.it\/en\/author\/luigi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spring\/summer 2018 Trend Book: a quick preview - Schmid","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/","og_locale":"en_US","og_type":"article","og_title":"Spring\/summer 2018 Trend Book: a quick preview - Schmid","og_description":"With clockwork regularity, the highly anticipated appointment with Schmid\u2019s Trend Book, now an established tradition for our company, has once again arrived. Indeed, for each season, Schmid identifies, analyses and unveils to its clients a selection of the main fashion trends that will be seen first on the catwalks then in the stores. \u201cIn the [&hellip;]","og_url":"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/","og_site_name":"Schmid","article_published_time":"2016-12-13T09:39:26+00:00","article_modified_time":"2022-04-11T14:34:40+00:00","og_image":[{"width":250,"height":167,"url":"https:\/\/www.schmid.it\/wp-content\/uploads\/2016\/12\/TB-SS182.jpg","type":"image\/jpeg"}],"author":"Luigi Piscitelli","twitter_misc":{"Written by":"Luigi Piscitelli","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/","url":"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/","name":"Spring\/summer 2018 Trend Book: a quick preview - Schmid","isPartOf":{"@id":"https:\/\/www.schmid.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/#primaryimage"},"image":{"@id":"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/#primaryimage"},"thumbnailUrl":"https:\/\/www.schmid.it\/wp-content\/uploads\/2016\/12\/TB-SS182.jpg","datePublished":"2016-12-13T09:39:26+00:00","dateModified":"2022-04-11T14:34:40+00:00","author":{"@id":"https:\/\/www.schmid.it\/#\/schema\/person\/81d4b22c08dcacd3821c4d67b2c19761"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.schmid.it\/en\/spring-summer-2018-trend-book-a-quick-preview\/#primaryimage","url":"https:\/\/www.schmid.it\/wp-content\/uploads\/2016\/12\/TB-SS182.jpg","contentUrl":"https:\/\/www.schmid.it\/wp-content\/uploads\/2016\/12\/TB-SS182.jpg","width":250,"height":167},{"@type":"WebSite","@id":"https:\/\/www.schmid.it\/#website","url":"https:\/\/www.schmid.it\/","name":"Schmid","description":"Fabrics converter company for women\u2019s footwear and bags. Not just a supplier, but a trusted partner that turns your successful products into unique pieces","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.schmid.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.schmid.it\/#\/schema\/person\/81d4b22c08dcacd3821c4d67b2c19761","name":"Luigi Piscitelli","url":"https:\/\/www.schmid.it\/en\/author\/luigi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/posts\/7860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/comments?post=7860"}],"version-history":[{"count":1,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/posts\/7860\/revisions"}],"predecessor-version":[{"id":8428,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/posts\/7860\/revisions\/8428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/media\/6672"}],"wp:attachment":[{"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/media?parent=7860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/categories?post=7860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schmid.it\/en\/wp-json\/wp\/v2\/tags?post=7860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}