{"id":7882,"date":"2017-04-07T17:05:09","date_gmt":"2017-04-07T15:05:09","guid":{"rendered":"http:\/\/www.schmid.wp\/schmid-with-wax-max-at-milan-design-weeks-fuori-salone\/"},"modified":"2022-04-11T16:34:33","modified_gmt":"2022-04-11T14:34:33","slug":"schmid-with-wax-max-at-milan-design-weeks-fuori-salone","status":"publish","type":"post","link":"https:\/\/www.schmid.it\/en\/schmid-with-wax-max-at-milan-design-weeks-fuori-salone\/","title":{"rendered":"Schmid with Wax Max at Milan Design Week\u2019s Fuori Salone"},"content":{"rendered":"<p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6736\" src=\"https:\/\/www.schmid.it\/wp-content\/uploads\/2017\/04\/sdrai.jpg\" alt=\"sdrai\" width=\"665\" height=\"256\" srcset=\"https:\/\/www.schmid.it\/wp-content\/uploads\/2017\/04\/sdrai.jpg 665w, https:\/\/www.schmid.it\/wp-content\/uploads\/2017\/04\/sdrai-250x96.jpg 250w, https:\/\/www.schmid.it\/wp-content\/uploads\/2017\/04\/sdrai-350x135.jpg 350w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/p>\n<p>Not only materials for the leading global shoe and leather goods brands. Schmid products are also used to create furnishings and <strong>design objects<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>A deck chair at the Fuori Salone<\/h2>\n<p><strong>That\u2019s the case of the <\/strong>deck chair designed by the architect <strong>Elena Vida<\/strong>, just presented at Milan\u2019s <strong>Fuori Salone<\/strong> at the stand of <a href=\"http:\/\/www.waxmax.it\/home.html\"><strong>Wax Max<\/strong><\/a><strong>,<\/strong> set up in the <strong>Cascina Nascosta area<\/strong>, inside Milan\u2019s Sempione Park.<\/p>\n<p><strong>Wax Max<\/strong> is a little workshop without a showcase, but with a large window that looks out onto the street and the world, set up in 2013 by two women \u2013 <strong>Elena Vida<\/strong>, a milanese architect with armenian origins, the creator of the project and in charge of its image and communications, and <strong>Andrea Folgosa<\/strong>, a catalan designer who lives in Milan \u2013 with the aim of uniting design, handcrafts, ethics and elegance.<\/p>\n<p>&nbsp;<\/p>\n<h2>Schmid and Wax Max<\/h2>\n<p><strong>Wax Max encourages the labours of small workshops <\/strong>in <strong>Italy<\/strong> and in <strong>Africa<\/strong> (for now Cape Verde and in Dakar, in Senegal) and makes products that are not only beautiful and functional, but also ethically and economically sustainable.<\/p>\n<p>The deck chair presented at Fuori Salone 2017 \u2013 made with a <strong>100% cotton red and blue geometric material <\/strong>specially created by <strong>Schmid <\/strong>\u2013 is the fruit of the technical and stylistic collaboration of the two architects with the company from San Giuliano Milanese, which has long made its ability to create purposely designed collections and materials for the leading fashion houses its distinctive characteristic.<\/p>\n<p>For Schmid, collaboration with a group that has made ethical production a trademark, fits in with a social responsibility strategy that it has pursued for years, as is shown in its collaboration with the cooperative Alice and with Milan\u2019s Brera Academy, in addition to some of the main footwear modelling and design schools.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not only materials for the leading global shoe and leather goods brands. Schmid products are also used to create furnishings and design objects. &nbsp; A deck chair at the Fuori Salone That\u2019s the case of the deck chair designed by the architect Elena Vida, just presented at Milan\u2019s Fuori Salone at the stand of Wax [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[465],"tags":[335,390,413,454],"class_list":["post-7882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-andrea-folgosa-en","tag-elena-vida-en","tag-milano-design-week-en","tag-wax-max-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Schmid with Wax Max at Milan Design Week\u2019s Fuori Salone - Schmid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.schmid.it\/en\/schmid-with-wax-max-at-milan-design-weeks-fuori-salone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schmid with Wax Max at Milan Design Week\u2019s Fuori Salone - Schmid\" \/>\n<meta property=\"og:description\" content=\"Not only materials for the leading global shoe and leather goods brands. Schmid products are also used to create furnishings and design objects. &nbsp; A deck chair at the Fuori Salone That\u2019s the case of the deck chair designed by the architect Elena Vida, just presented at Milan\u2019s Fuori Salone at the stand of Wax [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.schmid.it\/en\/schmid-with-wax-max-at-milan-design-weeks-fuori-salone\/\" \/>\n<meta property=\"og:site_name\" content=\"Schmid\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-07T15:05:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-11T14:34:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.schmid.it\/wp-content\/uploads\/2017\/04\/sdrai2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"167\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luigi Piscitelli\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luigi Piscitelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.schmid.it\/en\/schmid-with-wax-max-at-milan-design-weeks-fuori-salone\/\",\"url\":\"https:\/\/www.schmid.it\/en\/schmid-with-wax-max-at-milan-design-weeks-fuori-salone\/\",\"name\":\"Schmid with Wax Max at Milan Design Week\u2019s Fuori Salone - Schmid\",\"isPartOf\":{\"@id\":\"https:\/\/www.schmid.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.schmid.it\/en\/schmid-with-wax-max-at-milan-design-weeks-fuori-salone\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.schmid.it\/en\/schmid-with-wax-max-at-milan-design-weeks-fuori-salone\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.schmid.it\/wp-content\/uploads\/2017\/04\/sdrai2.jpg\",\"datePublished\":\"2017-04-07T15:05:09+00:00\",\"dateModified\":\"2022-04-11T14:34:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.schmid.it\/#\/schema\/person\/81d4b22c08dcacd3821c4d67b2c19761\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.schmid.it\/en\/schmid-with-wax-max-at-milan-design-weeks-fuori-salone\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.schmid.it\/en\/schmid-with-wax-max-at-milan-design-weeks-fuori-salone\/#primaryimage\",\"url\":\"https:\/\/www.schmid.it\/wp-content\/uploads\/2017\/04\/sdrai2.jpg\",\"contentUrl\":\"https:\/\/www.schmid.it\/wp-content\/uploads\/2017\/04\/sdrai2.jpg\",\"width\":250,\"height\":167},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.schmid.it\/#website\",\"url\":\"https:\/\/www.schmid.it\/\",\"name\":\"Schmid\",\"description\":\"Fabrics converter company for women\u2019s footwear and bags. 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